Ministry of Community Development, Youth and Sports

The Ministry of Community Development, Youth and Sports (Abbreviation: MCYS; Chinese: 社会发展、青年及体育部; Kementerian Pembangunan Komuniti, Belia dan Sukan) was a ministry of the Government of Singapore tasked with, from the government's point of view, building a "cohesive and resilient" society in Singapore.

On 31 July 2012, it was announced that MCYS would be restructured to become the Ministry of Social and Family Development (MSF). Several portfolios, such as Youth Development and Sports would be shifted to another new Ministry — the Ministry of Culture, Community and Youth (MCCY). The change would become effective on 1 November 2012.

Agenda and goals
MCYS pursues social engineering campaigns of varying effectiveness. However, it also tries to encourage widespread youth participation, constructive social activity such as sport and volunteerism. It also tries to encourage acceptance of individual differences among youth.

MCYS has produced various campaigns to address issues such as filial piety to parents and the falling birthrate. Its three-minute short film promoting filial piety, in using more subtle and indirect artistic techniques compared to previous decades' campaigns, found local critical success and won MediaCorp's Viewer's Choice gold award and caused the page "Filial Piety" to receive over 40,000 likes on Facebook.

The MCYS seeks to make Singaporeans "socially responsible individuals", create "inspired and committed Youth" and is a ministry explicitly devoted towards family values ("strong and stable families"). It also seeks to create a "caring and active community" and to promote healthy, sportful lifestyles. It wishes to promote integration of people with disabilities into wider society, and prevent "youths-at-risk" from falling into juvenile delinquency. It also tries to encourage seniors to practice "active aging".

National Campaigns

 * "Filial Piety" in 2010
 * "A Girl's Hope" in 2010
 * "Beautifully Imperfect" in 2009
 * "Family" in 2008
 * "Excuses" in 2008