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Trevvy [1], formerly known as SgBoy, is an LGBT web portal based in Singapore. It was set up in March 1999 by Dominic Yeo and his partner of the same age when they were both National Servicemen. The site was originally Yeo's personal web page and was known as Singapore Boy Homepage before it was renamed SgBoy[2].

SgBoy became known for its Singapore city guides, classifieds and online discussion boards which enjoy a high degree of participation and deal with a diverse array of topics. It also traditionally hosted a birthday bash every year to commemorate its founding. For its 7th anniversary, Sgboy held a "Prom King" contest and party on Saturday, 15 April 2006 at Why Not?, a gay club along Tras Street. The event included a "pageant" where one of ten contestants was crowned "Prom King."

SgBoy was one of the most popular LGBT portals in Singapore and managed to introduce a whole new perspective on Asian gay culture to the world at large. By the mid-2000s, it boasted some 30,000 personal profiles in Singapore and the region, and was visited by more than 108,000 Singaporean visitors in December 2005. In January 2006, director Salmon Lee announced that the site would be undergoing a makeover later that year. The portal rebranded itself as Trevvy.com in August 2006, shifting its focus to the more mature 25 to 40-year age group of the local gay market and expanding it user base regionally.

The organisation's founder, Dominic Yeo, sporadically contributed articles to the site, writing under the name of Ted Young.

Trevvy.com has over 120,000 registered users.

In February 2007, Trevvy.com was awarded the Hitwise Online Performance Award recognizing it as the most visited gay and lesbian website in Singapore.

In August 2007, Trevvy.com launched an HIV/AIDS awareness campaign called Evolve which was the first such campaign in Singapore to use digital animation.

Trevvy.com was awarded the Arts Supporter Award by Singapore's National Arts Council for its contributions towards the local arts scene.

See alsoEdit

ReferencesEdit

  • Trevvy's website:[3].

AcknowledgementsEdit

This article was written by Roy Tan.

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